A clear path from idea to something people can use

A call about the product, its users and what has to be true for it to work, written up as a specification in plain language. Changing a sentence here costs nothing; changing it mid-build costs weeks.

• What we are building, for which users, with which features.
• What is in version one, and what is deliberately parked for later.

Wireframes settle the structure, then visual design follows once the shape is right. Changes happen in Figma, where they cost nothing, rather than in code, where they cost weeks.

• Wireframes for every screen in scope, before any visual design starts.
• A design system - type, colour, spacing, components - and a clickable prototype.

With the spec and designs settled, the work is broken into tickets and priced. A fixed scope, a timeline and a fixed price - and if something changes mid-project, we say what it costs before we build it. No surprise invoice at the end.

• Every feature broken into tickets with its own estimate.
• Milestones mapped to calendar dates, and a written change process.

Auth, payments, data and notifications are wired in properly from the start, so the thing that ships is the thing that scales. The work moves in weekly increments rather than one long silent stretch.

• Code review on every change, with CI running before anything merges.
• Infrastructure, auth and payments built for production from day one, not retrofitted.

Every feature is tested against the spec it came from, on real devices, at the screen sizes your users actually have. Bugs found here are cheap. Bugs found in an App Store review are not.

• Automated tests on critical flows - sign-up, payment, anything that touches data.
• Manual QA on real iOS and Android hardware, not just simulators.

Store submission, review guidelines, metadata and screenshots - or deploys, domains, certificates and monitoring on web. We handle the back-and-forth and stay on it until you are live.

• App Store and Google Play submission, including rejections and resubmissions.
• Automated release pipelines, plus error tracking and uptime monitoring from day one.

Analytics are in place from day one, so after launch we can see where people drop off and what they come back for. That evidence feeds the next build cycle - which is why B1 to B4 is a loop, not a line.

• Events and funnels defined during the spec, not bolted on afterwards.
• A prioritised list of what to change next, backed by what the numbers show.

Operating systems update, dependencies go stale, third-party APIs change under you. Maintenance keeps the product working - on a monthly plan, or handed over to run in-house. The code is yours either way.

• OS, framework and dependency updates applied before they become breakages.
• Monitoring and alerting, with an agreed response time when something goes down.