Blog

Notes on building and shipping software

What we have learned scoping, building and launching products - written down as we go.

How Much Does It Cost to Build a Mobile App?

What actually moves a quote, why two estimates for the same app differ by three times, and how to read the number you are given.

Where the weeks actually go, what runs in parallel, and the five things that reliably push a launch date back.

What one codebase genuinely saves, what it genuinely costs, and the specific cases where iOS and Android need their own code.

Why the first session decides most of it, which design work is invisible until it is missing, and how to judge a design before it is built.

The platforms move twice a year whether you do or not. What upkeep actually consists of, and what happens to an app left alone.

What to check before you sign, the questions that get honest answers, and the contract terms worth insisting on.

What the Veracode research found, why vibe-coded apps fail in predictable places, and how to check your own.

The six areas a real audit covers, when to commission one, and what the report should tell you.

The work that sits between an app that demos well and one that can carry real users.

Why features slow down over time, which debt is worth carrying, and how to talk about it without jargon.